Mark’s Blog

SEOs love to complain about Google’s practices, but a recent blog post by Aaron Wallreally underscores the arguments against Google.  Google has publicly stated (it’s their corporate mission) that they wish to collect information and make it available to users.  However, this is outright false based upon their actions regarding their secrecy about search terms and algorithms.  They keep this secret to maintain a “competitive edge”, and to at least in theory, prevent spammers.  Google has effectively changed their mission to just collecting all the world’s data and presenting it in a walled garden, arranged how a small minority of engineers wish to present it.  If you attempt to game their results or go against their vision, you are penalized harshly or banished.

Google is trusted with an incredible amount of our data yet they continually wish to keep the data exchange one-sided.  They offer a multitude of “free” services, but their services are not exactly services per se, but rather interfaces between Google and the real world that suck in the world’s knowledge and keep it in proprietary data stores.  Your emails, web search history, site usage statistics, calendaring, etc are all kept and combed through by Google.  It’s an incredibly one-sided conversation, with Google taking in all information, and sharing only limited and sterilized morsels.

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